Currently, we are watching the e-commerce industry reshaping the global retail landscape! This is largely due to technological integration into our everyday life. Social media platforms’ influence is also growing. Nevertheless, online shopping convenience is just one of many factors changing consumer behavior.
Statistics show that this upward trend is expected to continue in the coming years. The total number of global e-commerce retailers is about 22+ million. Meanwhile, experts state that by 2040, 90%+ of purchases will occur online. Moreover, 63% of e-commerce sales have already been related to mobile transactions. So, what drives e-trade? These are certainly online advertising and digital marketing.
That’s why we often come across digital marketing examples in everyday life – an advertising video in a mobile application, a post with native advertising from a blogger, a push notification, etc. Thus, it definitely works! This applies to any business project promotion – medicine, education, gambling, etc. At the same time, the advertising source and its reputation are also of great importance. Thus, the Gamblorium offers only the best iGaming sites – those that can provide users with quality services.
Digital Marketing: Quick Adaptation to New Realities
2020 has been a difficult challenge for the whole world. However, in 2023, the online advertising market compensated for the decline and returned to growth. Market participants adapted and learned to work in new conditions. In addition, the Internet marketing industry welcomed new players. The massive entry of small and medium-sized businesses into the advertising market has turned out to be an important trend. Enterprises in this segment have today become a new active consumer of the most innovative solutions. Moreover, they are a key contributor to the development of digital advertising.
Digital tools are helping small companies compete with big brands. Social network users began to interact more often with business communities. They are actively interested in goods and services, create orders, write messages to the public, and call for clarification of details. The growth of such activity on social networks also leads to an increase in the need for promotion.
100% Personalized Customer Focus
One of the most important changes in marketing brought about by digital technology is the potential for mass personalization of the market offering. Demand has always been individual. However, technically, it was previously difficult to individualize an offer. Therefore, individual consumer preferences were transformed into general groups. This is how the concept of the consumer segment appeared.
The modern digital economy frees buyers from long choices and offers only what they need. The secret to a salesperson’s amazing awareness lies in digital and information technology, where the smartphone is key. This is a kind of remote control with which people/consumers/buyers open the door to the virtual world. But every time they pick up a smartphone, they voluntarily inform retailers about their capabilities, desires, location, plans, etc. Using such information, digital marketers receive an individual portrait of a potential consumer and create an exclusive offer. There is no need for surveys, interviews, focus groups, or other traditional marketing research tools.
Personalization of consumer demand has also succeeded in gambling. Nodar Giorgadze says that casino operators value their customers, especially long-loyal mates. Therefore, to maintain their base of registered gamblers, they use modern digital marketing solutions. Digital marketing algorithms are used to analyze data and identify patterns in player behavior. This allows casinos to create personalized marketing promotions that match the interests of each client.
Naturally, the market supply individualization entails the individualization of marketing communications, sales conditions, logistics services, and, finally, the individualization of production. This is a profound market transformation. For digital marketers, personalizing an offer is also beneficial because it guarantees sales. The consumer receives goods/services of the quality, quantity, manufacturer, price, etc., that meet his/her preferences.
Main Goal – Growth in the Number of Consumers
So, digital commerce growth confirms the demand for various digital advertising tools. Accordingly, it continues to be a driver of demand. Meanwhile, large advertisers are ready to cooperate with market newcomers – they have the resources to develop infrastructure and data on consumer behavior. Thus, non-standard approaches to increasing traffic and finding solutions to optimize advertising campaigns arise.
The relevance of the tool depends on how much it can be used to capture the consumers’ attention and space. Nowadays, social networks and content sites, including videos, are the most popular among users. Besides, digital marketing tools that help optimize time and financial costs are also important. This concerns data analysis, the construction of hypotheses, and the effectiveness of advertising messages.
How To Be Effective In The Modern Advertising Market?
First, a high-quality and at the same time operational analysis of the industry is required. This is also about risk assessment and the search for non-trivial growth points. So, market participants should invest in qualified data specialists and actively test AI technologies. With the development of video services and influencer marketing, consumers need interesting content, authors need tools for creating and monetizing it, and businesses need communication channels with the target audience.
The trend towards using content platforms and video services will grow. Solutions for automating sequential communication chains in different channels, taking into account past interactions between the business and the client, will become even more in demand. This improves the customer experience through personalized communication and data-driven customization of the customer experience. In general, all participants in the advertising market expect further growth in the Internet segment. After all, we are talking about the drivers of the digital economy and online advertising evolution.
Rockies Ripple is the founder and lead writer behind the independent blog tvplutos.com